When it comes to replacing your roof, understanding whether to pursue retail roof vs insurance claim for a roof can be challenging. Each option has its benefits, and the right choice depends on your situation. In this blog, we’ll break down the key differences between retail roof replacements and insurance claims, helping you make an informed decision that protects your home and budget all while making sure no unnecessary claims are filed.

What is a Retail Roof Replacement?
A retail roof replacement is when you pay for the cost of a new roof out of pocket or through financing. This option is typically chosen by homeowners who:
- Need a roof replacement due to aging or wear and tear or did not have insurance coverage during a date of loss.
- Do not have storm-related damage covered by insurance when a loss occurs.
- Want to upgrade their roof with improved materials or enhanced features on their own timeline.
With a retail replacement, you’re responsible for the full cost, but you have more control over the materials, timeline, and contractor you choose.
What is a Roof Replacement Through Insurance?
Replacing your roof through an insurance claim involves leveraging your homeowner’s insurance policy to cover the cost. This is usually applicable when:
- The roof has sustained damage from a covered event, such as a fire, storm, hail, or high winds.
- The damage is documented and reported promptly to your insurance provider.
In this case, you’re typically only responsible for the deductible, while the insurance company covers the rest of the cost depending on whether you have ACV or RCV described further HERE(ATTACH BLOG POST ABOUT ROOFING CLAIMS 101).
Key Differences Between Retail Roof vs. Insurance Claim Roof
1. Cost to Homeowner
- Retail: You cover the full cost, which can range from $10,000 to $20,000+ or more, depending on the size and materials.
- Insurance: You pay your deductible, which is often a small percentage of the overall cost or if you have an ACV payment you’ll have to pay the depreciation as well. If you’re not sure about your coverage check out this blog post or give us a call to review your Policy and let you know what costs to expect!
2. Approval Process
- Retail: No approval is needed; you work directly with your contractor to schedule the replacement. We also offer several financing options if you need flexibility today!
- Insurance: The process involves an inspection, filing a claim, and awaiting approval from your insurance provider.
3. Timeline
- Retail: The process can move quickly since you’re in control of scheduling.
- Insurance: The timeline depends on the claims process, which may take days or weeks.
4. Customization Options
- Retail: You have complete freedom to choose materials, colors, and upgrades.
- Insurance: The policy typically covers replacing the roof with materials of similar quality, limiting your customization options.
Pros and Cons of Retail Roof vs. Insurance Claim
Retail Roof Replacement
Pros:
- Full control over materials and contractor.
- No reliance on insurance approval.
- Ideal for upgrades or aesthetic improvements.
Cons:
- Higher out-of-pocket cost.
- Not financially feasible for every homeowner.
Roof Replacement Through Insurance
Pros:
- Potential for Lower out-of-pocket expense.
- Coverage for storm-related damage protects your investment.
- Often includes repairs to additional structures (gutters, siding, etc.)
Cons:
- Limited customization options.
- Requires thorough documentation and insurer approval.
- Delays in the claim process are lengthy.
How to Decide Between Retail Roof vs. Insurance Claim
- Assess the Cause of Damage If your roof damage is due to a storm or other covered event, start by contacting your insurance company for an inspection.
- Consider Your Budget If you have the funds for a retail replacement, you can enjoy the flexibility of selecting premium materials and scheduling the project on your terms.
- Consult with a Roofing Expert A trusted roofing contractor can inspect your roof, identify potential damage, and help determine whether your situation qualifies for an insurance claim or if a retail replacement makes more sense.
Why Choose Make It Happen Roofing?
At Make It Happen Roofing, we specialize in both retail roof replacements and insurance claim assistance. Here’s how we can help:
- Free Inspections: We’ll assess your roof and provide a detailed report.
- Expert Guidance: Our team will walk you through the pros and cons of each option based on your situation.
- Insurance Claim Assistance: We’ll help you file your claim, document damage, and work with your insurer to maximize coverage.
- Flexible Financing: For retail replacements, we offer affordable financing options to make your new roof attainable.
Get Started Today
Don’t let roof damage or uncertainty hold you back. Contact Make It Happen today to schedule your free inspection and consultation. Whether you’re pursuing an insurance claim or exploring retail replacement, we’ll ensure you make the best decision for your home and budget.
Call us at 708-416-8098 or fill out our online form to get started!